Ice Cream Garage is a soft ice cream parlor in Salatiga that became the main topic of my final assignment. Started with the phenomenon where millennials always share photos of aesthetic places on their social media. I develop the brand strategy by designed a new identity for Ice Cream Garage to make it more iconic and stand out from the market. Our value is ice cream that can brighten the day combined with the Happy Retro style, making Ice Cream Garage has a strong positioning and differentiation in the market. Following is the process of designing the visual identity for the Ice Cream Garage.